Representatives from several organizations including the National Federation of Independent Business, National Small Business Association and The Small Business and Enterpreneur Council voiced concern in a Wall Street Journal post (http://blogs.wsj.com/independentstreet/2009/01/29/the-economic-stimulus-bill-whats-in-it-for-you/) stating that the economic stimulus program will do little to help provide relief to small businesses. Specifically, these organizations and small business owners were looking for tax certainty and relief in the areas of payroll and health insurance.
Small business advocates are concerned that the stimulus program is aimed too squarely at big business and industry bailouts with little focus on the market that drives job growth. Others were concerned that the package didn't do enough to get cash in the hands of consumers who can then purchase goods and services.
If small businesses are struggling, it makes our job as marketers to reach this group. What are you seeing? What are small business owners buying?
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