Did Marketers Forget Small Business Owners during the Big Game?

I love watching the big game. I am crazy about professional football and love that the NFL doesn't leave naming a champion to some convoluted system like is done in the college game. And, of course, I look forward to all of the advertising breaks inbetween all of the on-field action.

Did you know that 46% of small business owners describe themselves as a fan of the National Football League? That is nearly 1 out of every 2 business owners. Now, that 46% also tracks to the general population at large, so there may not be a huge insight just yet.

But with all of this interest in football, I counted just a couple of commercials targeted specifically to business. Yes, there were those ads by the job search companies (Monster.com and Careerbuilder) but that was targeting you the worker not the small business owner. There was the advertisement just before kick-off by Avon encouraging people to take control of their life and own their business.

I didn't see a lot of advertisements specifically targeted to the small business owner. What this a missed opportunity? I would have thought we would have seen something from marketers of computers, shipping services, banking services, loans.

So, what do you think???