There was a great article in the NYTs yesterday that talked a bit about keeping your visibility consistent even during tough times. The premise of the piece by Paul Brown (http://www.nytimes.com/2009/02/03/business/smallbusiness/03toolkit.html?_r=1&ref=smallbusiness) is that the economic downturn will not last forever. When we come out of this period of time, there will be pent up demand for goods and services. He discusses the importance of making sure that your brand and products are top of mind when consumer start spending again to take full advantage of the recovery period.
What do you think?
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