Today, Charlene O'Hanlon authored an article for Channel Insider (visit: http://www.channelinsider.com/c/a/News/Small-Business-Taking-the-Biggest-Economic-Hit/?kc=CITCIEMNL02242009STR1) that focused on IT spending among small and mid-sized companies. According to Channel Insider's 2009 Market Pulse survey, IT spending among SMBs is down 28.3 percent. Essentially, companies are extending the life of their current technology solutions or redeploying older technologies to get through this economy.
So, what should value-added resellers and systems integrators targeting the SMB market be doing during this time of penny pinching? Here are some thoughts:
1) Look at growth segments? Really. Yes, there are still some growth segments. If you do not currently sell solutions to the government sector, you may wish to evaluate this audience.
2) Follow the stimulus package. I would encourage you all to find out where the stimulus money is going? What will be funded in the coming months/years? Green/alternative energy. Public works. Biotech. Research. Etc. If you do not target these sectors, look into it.
Remember, during these times it is as important to play offense as it is to "wait it out" and cut your costs.
What do you think?
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